Brief from March 2026 New Blood Awards
Created in collaboration with Gabryella Raymond and Madysen Nelson
What does “I’m Worth It” mean to you? To us, L’Oreal Paris’ slogan is one centered on innate self-worth. This campaign will focus on authentically representing stories that left permanent marks on lives, but would otherwise go untold. Everyone, from women in Paris to those in digitally underrepresented communities, will have an opportunity for their stories to be shared and remembered on L’Oreals digital archive: "The Digital Footprint."
