Created in collaboration with Gabryella Raymond and Madysen Nelson
What does “I’m Worth It” mean to you? To us, L’Oreal Paris’ slogan is one centered on innate self-worth, something that many women around the world struggle with.
Every woman has a story, but many will never get to tell it. This campaign aims to change that by focusing on amplifying voices from diverse communities and allowing women all over the world to connect with one another through The Digital Footprint, L’Oreal Paris’ digital archive. Here, women can submit their stories or be nominated by peers and loved ones, creating a living record of identity, resilience, and community.
