Gymshark has dominated the online fitnesswear industry since its rise in popularity in 2016. Despite their success, Gymshark struggles to compete with more well established fitness brands because of its lack of in-person storefronts.
Gymshark’s World Tour campaign will address this problem through bringing their iconic "Lift" events to cities all over the world. These events serve as hubs for fitness enthusiasts to meet their favorite influencers and shop new, exclusive world tour merchandise, bringing Gymshark out of the screen and into the real world.
